Fractional VP of Sales

Senior sales leadership on your schedule — without the full-time commitment or risk.

For CEOs of $10M-$100M companies who need experienced sales leadership but aren't ready (or don't need) a full-time VP of Sales.

The Challenge

You know you need sales leadership, but:

A fractional model gives you experienced leadership immediately — with flexibility to scale up or transition to full-time when you're ready.

I integrate directly with your team — not as an outside advisor, but as your sales leader. Together we take ownership of:

Sales Strategy — Go-to-market approach, territory design, target account selection
Pipeline Management — Forecasting discipline, deal inspection, CRM rigor
Team Development — Coaching, performance management, skill building
Process & Infrastructure — Sales methodology, meeting cadences, accountability systems
Leadership — Running sales meetings, participating in exec discussions, making decisions

I'm not an advisor watching from the sidelines. I'm in the work with your team.

Discovery — We start with a conversation to understand your sales challenges, goals, and team dynamics.
Assessment — I evaluate your current state: pipeline, processes, people, and performance.
Integration — I embed with your team and begin leading — building systems while driving immediate results.
Transition — When you're ready, we either scale up, hire a full-time replacement (I'll help you find and onboard them), or wind down to advisory support.

No long-term contracts. We work together as long as it makes sense for both of us.

"We now have clarity, structure, and strategy. The team knows what to do and how to do it."

— Andy Gainsforth, CEO, General Petroleum

"Andrew's level of professionalism and competency stood out. I'd recommend him to any business looking to scale their sales operation."

— Sam Cavallaro, Founder, General Petroleum

See the full story:

Read the Full Case Study

Let's discuss your sales challenges and see if a fractional model is the right fit.