Results
I measure success by one standard: did we build something that keeps working after I'm gone?
Here's what that looks like in practice — one client, two chapters. The consulting engagement built the system. The software made it permanent.
Chapter one · The engagement
General Petroleum: from founder-dependent sales to a scalable, systematic operation.
General Petroleum — an Australian industrial supplier serving oil & gas, mining, and energy — had grown significantly under founder Sam Cavallaro. But like many founder-led companies, sales depended heavily on Sam himself. As CEO Andy Gainsforth put it: “Founder syndrome is real. Sam had built incredible relationships, but we needed systems that could scale beyond any one person.”
Over a ten-month engagement we built the infrastructure: a go-to-market approach separating large-deal pursuits from run-rate business, territory plans focused on highest-potential opportunities, MEDDPICC pursuit methodology, account and pipeline management systems, forecasting discipline, and the coaching rhythms and meeting cadences that make it all stick.
The transformation held: a sales team operating independently with clear processes and accountability, dramatically improved pipeline visibility and forecast accuracy, and a leadership team equipped to coach its own people — infrastructure built to scale without ongoing external support.
Chapter two · The software
GP Oil Tools: the system, made permanent in RevPhos.
The question every engagement ends with — “how do we make this stick?” — got a different answer here. GP Oil Tools deployed RevPhos, and the operating discipline became software: forward revenue, territory margin, and customer product mix live from the ERP every morning.
Then the board-approved annual sales plan went in and ran against live actuals. The first read surfaced what no spreadsheet had: named accounts in the plan carrying no number, and live revenue the plan never covered. Leadership went into planning season knowing exactly where the missing revenue was, by account.
This is what “buy the software, get the operator” means in practice →
“RevPhos has significantly improved our ability to analyse business performance and make informed commercial decisions. By consolidating data into a clear, real-time reporting platform, it has streamlined our reporting processes, reduced manual effort, and provided greater visibility across key financial and operational metrics. The result is faster decision-making, improved accountability, and more confidence in the numbers that drive our business.
What has set RevPhos apart is not just the platform itself, but the support provided by Andrew Devlin and his team. Andrew has taken the time to understand our business, challenge our thinking, and continually refine the reporting to ensure we are getting the most value from our data. His responsiveness, expertise, and genuine commitment to helping us succeed have made RevPhos a trusted business partner, not just a software provider.”
Across deployments
- GP Oil Tools' leadership team now opens live forward revenue, territory margin, and product mix every morning — numbers that previously existed only in ad-hoc spreadsheet work.
- A builder's full tender lifecycle — scope import through award, with digital scope signing — runs in one system, with every decision carrying a name, a timestamp, and a permanent audit record.
- A board-approved annual plan is now versioned and compared to actuals continuously, so a revenue gap is found in month one, not at year end.
- New capabilities ship in days and weeks, not quarters — the platform's feature log is the receipt.
In the field
The tender room, digitized.
A commercial construction firm ran tenders through email, spreadsheets, and memory. RevPhos gave them the full lifecycle in one system: scope import, distribution to subcontractors, assessment, comparison, clarification, award, and notification — digital scope signing included. Every decision has a name, a timestamp, and a permanent record.
The RFP, submitted on time.
A community nonprofit pursued a competitive government contract through RevPhos: the RFP shredded into sections, owners assigned, responses assembled, and the final submission delivered by the deadline — the organization's first pursuit run end-to-end in software instead of email and copy-paste.
The estimate that checked itself.
A commercial builder imported live job estimates into RevPhos. Within days, the system surfaced spreadsheet defects that had survived years of use — a subtotal formula excluding an entire cost code, the same work booked differently by different PMs. The corrected totals now govern; the errors are on permanent record.
Anonymized deployments are described with written permission pending for attribution. Featured on the CanadianSME Small Business Podcast: “From Founder-Led Sales to Scalable Sales Teams” — recap coming to Insights.
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