Andrew Devlin Andrew Devlin

The quota math nobody does

The quota a rep receives on day one is the output of a dozen assumptions made upstream. Most companies never document them. That's the problem.

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Andrew Devlin Andrew Devlin

Software sales simplified - episode 41

I joined Kevin Donville and Matt Long on Software Sales Simplified to talk about why fractional leadership brings clarity — and why hiring before building infrastructure is a founder's most expensive mistake.

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Andrew Devlin Andrew Devlin

The Sales Playbook That Actually Gets Used

Coaching isn't the solution. It's the final step. And most companies skip everything that comes before it. Here's the hierarchy that actually works—and why your playbook is the foundation that makes coaching effective.

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Andrew Devlin Andrew Devlin

When Quotas Go Up But Performance Goes Down

In 2024, sales quotas rose 37% while only 28% of reps hit their number — the lowest in six years. This isn't a motivation problem. It's a systems problem. And it's destroying sales teams from the inside out.

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Andrew Devlin Andrew Devlin

The True Cost of a Bad Sales Hire (And How to Stop Making Them)

According to IKO System research, 48% of new sales hires fail and only 6% exceed expectations. Most companies treat this as the cost of doing business. But when each failed hire costs $120K-$240K and drags down your entire team's productivity, you don't have a talent problem — you have a systems problem.

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