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Services Overview
Fractional VP of Sales
Sales Xceleration Framework
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ScaleTech CRO
Home
About
Services Overview
Fractional VP of Sales
Sales Xceleration Framework
Go-to-Market Strategy
Leadership Development
Results
Insights
Contact
Home
About
Folder: Services
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Services Overview
Fractional VP of Sales
Sales Xceleration Framework
Go-to-Market Strategy
Leadership Development
Results
Insights
Contact
Culture Isn't Something You Announce
Sales Leadership Andrew Devlin 2026-04-05 Sales Leadership Andrew Devlin 2026-04-05

Culture Isn't Something You Announce

Every company claims to have a culture. Most of them declared it and waited for it to arrive. Culture doesn't arrive — it accumulates. Here's how high-performing sales teams actually build it.

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You hired a VP of Sales.   Now get out of their way
Sales Leadership Andrew Devlin 2026-04-05 Sales Leadership Andrew Devlin 2026-04-05

You hired a VP of Sales. Now get out of their way

Most leaders know the obvious ways a VP of Sales hire goes wrong. There's a third failure mode nobody names — and the leader doing it genuinely believes they already handed it over. This one's harder to fix because it doesn't feel like a problem.

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Your Sales Kickoff Can't Fix What You Never Built
Andrew Devlin 2026-03-11 Andrew Devlin 2026-03-11

Your Sales Kickoff Can't Fix What You Never Built

SKOs are not a bad idea. But they are a very expensive way to paper over a problem that no three-day event can solve.

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47% of My Team Made President's Club. Here's the Only Thing We Did Differently.
Andrew Devlin 2026-03-07 Andrew Devlin 2026-03-07

47% of My Team Made President's Club. Here's the Only Thing We Did Differently.

When 14 of 30 sellers made President's Club, nobody added headcount, changed the quota, or ran more training. We changed the structure. Here's what happened — and why the science behind it matters.

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Building a Forecast You Can Bank On: Why Most Revenue Predictions Are Fiction — And How to Fix That
Andrew Devlin 2026-02-20 Andrew Devlin 2026-02-20

Building a Forecast You Can Bank On: Why Most Revenue Predictions Are Fiction — And How to Fix That

4 in 5 sales leaders missed their quarterly forecast last year. Most blame their team. The research — and a 14-deal collapse I lived through — points somewhere else entirely.

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Kelowna, BC

Contact

andrew@scaletechcro.com
(604) 836-5068